April-May Events

There are two great events coming up.

1. SEMNE (Search Engine Marketing New England) was recently formed by world-renowned SEO expert Jill Whalen. She and a busload of friends from Boston are coming to the Hartford for an evening event on May 2, 2007 . You can learn all about it at the SEMNE site. This event is free for SEMNE members, and there's just a nominal charge for guests. You'll get a dinner that's worth more than the cost of admission, plus a top networking opportunity, and a great speaker. Learn more here.
2. Search Engine Strategies (SES) New York runs April 10 - 14. This is the place to learn about Internet marketing and meet all the experts. I'll be speaking on a panel about Wikipedia and SEO. The event happens at the New York Hilton. SES costs a pretty penny, but if you have a significant marketing budget, this conference is mandatory.

New Technology

I've been experimenting with Feedburner, a free service that allows us to add an RSS feed to your web site so people who use feed readers (e.g. bloggers, journalists) can keep up with all your latest announcements. Rather than hoping for people to keep checking your site, you can use Feedburner to push news out to your audience.

Gmail has improved my productivity by assembling all those pesky emails into neat sequential conversations, easily searched, and by wiping out 99.8% of all spam. Gmail even has a little program you can install on a mobile phone to access to all your current email, your address book, and past mail messages. Gmail is no longer in beta, so anyone can sign up.

New Faces

My longtime friend Robert Jackson has started helping with management of our more complicated marketing projects. Robert is a graduate of Yale and the University of Michigan business school. If you need help with your business plan, marketing plan, strategy or just want a really sharp person to help you figure things out, he's our go-to guy. You can reach us through the contact form at www.hochmanconsultants.com. Unlike most agencies, we don't have a minimum project size. We are happy to help even the smallest business when they need help with Internet marketing, so this invitation is definitely open to you.

I've also teamed up with another brilliant marketing consultant, Alyssa Peterson, to provide more opportunities for face-to-face consulting with local Connecticut businesses. If you like that kind of attention, we now have more capacity to deliver our no-nonsense advice.

We're always happy to hear from you. Please drop me a line whenever you have time to meet for lunch or coffee.

Best regards,
Jonathan Hochman
Hochman Consultants LLC

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