You've heard about search engine marketing, search optimization and paid
placement.
Are you using these tactics effectively, and if so, are you getting the
most bang for your buck?
This seminar will answer the following questions.
Why won't our site come up in Google when I think it should?
How much should it cost to build and update our web site?
How often do we need to update our web site?
We get emails from people asking for links or to list my site
in their directory. Should we respond?
Somebody called offering a guaranteed placement in the search engines
for $299 per month. Is that a good deal?
We've heard that search engine advertising can be very effective, but
I've also heard that it's expensive. What should we do?
The seminar will look at real world examples,
and give you a chance to ask questions and discuss your ideas.
Web Site Development and Promotion
We'll cover the following topics:
How to budget and plan a web site development project
Ways to reduce your web site maintenance costs
Web site designs that attract more search engine
referrals
How to promote your web site with advertising
Building public awareness with online press releases
Increasing customer loyalty with email newsletters
The importance of interdisciplinary teams
Who should attend:
Business owners
Marketing executives and associates
Marketing consultants
Web developers
Seminar Agenda
8:00 - 8:30
Breakfast and networking session
8:30 - 9:15
Claim your place on the Web
Web Site Design, Redesign and Maintenance
9:15 - 9:30
Break
9:30 - 10:15
Promotional strategies New Business Promotion Techniques
10:15 - 10:45
Break
10:45 - 11:30
Action plan How to Choose Reliable Contractors
This seminar is free for a limited number of participants.
To sign up, please email your contact information to
.
